Product leadership / Digital commerce
I’m Adi. I lead product teams building and scaling digital commerce—connecting strategy, technical decisions, and the work of making things happen.
Experience across
Commerce, teams & scale / 01
Bringo International · Product leadership
Expanding product scope beyond Romania, connecting stakeholder requests with a shared product vision, and planning investment across an international business.
As VP of Product, my scope covered Romania, Argentina, Belgium, France, and Morocco. I introduced a roadmapping process and planned a €6 million budget for 2022.
05
countries in scope
Romania · Argentina
Belgium · France · Morocco
Carrefour & Bringo Romania
Product information, integrations, and delivery capabilities supporting retail operations and store expansion.
€1.4M development budget managed
At Carrefour, I introduced a shared product requirements template and delivered nutritional information and volumetric data capabilities. At Bringo Romania, I led features supporting expansion, including configurable delivery radii at store level. The budget figure relates to my Bringo Romania role.
ScholarshipOwl
Leading a four-person development team building FutureMindsFund, a product supporting scholarship applications and fundraising.
10,000+ scholarship applications
FutureMindsFund received $35,000 in donations over four months. At ScholarshipApp, I also led a four-person development team; the product offered 171 scholarships over 12 months.
My approach / 02
Connect requests and priorities to a product vision that people can understand and use.
Bring technical understanding into conversations about scope, data, integrations, and delivery.
Share context, make room for questions, and support people as they take on more responsibility.
It's great to work with someone not only interested in the company’s bottom line, but also in the employee’s professional growth.
A little about me / 03
My background spans product management, IT delivery, consulting, and international product leadership.
I’ve worked across education technology and digital commerce, moving between product direction, technical conversations, and the practical work of getting things delivered.
That range shapes how I approach product work: understand the context, make the priorities clear, and help people move forward together.
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